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Why Ad Mediation Needs Disrupting

Mobile ad tech has evolved rapidly in recent years. As advertiser spend has increased greatly, there has been a correspondingly huge growth in tools and platforms to help app publishers earn as much revenue as possible through their in-app advertising. One of the hottest topics in ad monetization right now is ad mediation. In principle, […]

Introducing URL Promotions

Today, we’ve got an update we’re sure many of you will appreciate. Thanks to popular demand, you can now promote any URL through the Tapdaq dashboard, not just apps! What Are URL Promotions? Many of you have reached out saying you’d like to promote URLs of your choice, such as a business website or App […]

Why The Best Mobile Games Reward Their Players

I’ve spoke to many developers about how they measure success and what seems to matter most is creating something fun. Yet sometimes when evaluating the fun-factor, developers will separate the ad experience from the gaming experience. However, to players, they are one of the same. This means you must approach ads within your games in […]

Why Timely Weekend Push Notifications Do Better

Sarah Racker, Social Media and Content Intern at Leanplum, guest blogs today giving us some insight into the best times to send push notifications in specific regions. There’s a difference between how people interact with push notifications on weekdays versus weekends. As well as considering users’ time preferences and schedules during the work week versus […]

YouTube: The Underrated App Marketing Tool For User Acquisition

Currently, there are over 1 billion users on YouTube, monthly this translates to over 6 billion videos watched and more impressive is that the total number of hours watched is growing 50% year over year. As the platform grows it has become a medium that offers so much more: from entertainment to information. Youtube fosters […]

Why A/B Testing Is Vital to User Onboarding

We’ve recently written a number of posts on which data metrics you should always be looking to improve within your app. Whilst the general consensus has shown lifetime value (LTV) to garner the most interest amongst developers, it’s important to understand that paying customers are only generated through strong user engagement and/or retention. Many developers often […]

Using the Power of Internet Memes to Get Thousands of App Downloads

Have you ever wondered how a small indie game like Flappy Bird got such a huge number of downloads? Most people have heard of Dong Nguyen’s story and have tried to create apps which replicate his success, but most people have failed. As an indie developer it is almost impossible to launch an app and shoot up the App […]

5 Ways to Boost your Visibility on the App Store

Reaching the top of the App Store charts usually requires a large investment into a marketing campaign or joining a significant network you can leverage. However, there are also small, inexpensive steps you can take to improve your app’s visibility on the App Store. The tips mentioned below are not ones that will turn you […]

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