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Confessions of a Millennial on Fake Influencer Marketing

With many apps getting buried in search results on app stores, today’s marketers are battling for attention elsewhere. Some with more success than others. When choosing what apps to download, we take recommendations from people we trust. This is where influencer marketing comes in! Most marketers struggle to attract engagement on corporate social channels, so […]

Is App Reskinning Dead?

Is App Reskinning Dead? No…and This is Where the Argument Ends.   Indie Developer 1: “Hey man, I’m not making any money with my reskinned apps.” Indie Developer 2: “Me too. This reskinning thing doesn’t work.” Indie Developer 1: “Screw this, let’s go get a beer.” There is a lot of talk about app reskinning […]

The Simple Formula to Getting Big Sites to Review Your App

I remember the day we were featured on TechCrunch like it was yesterday. We hired a PR firm in the past, but they never got us on TechCrunch. Then I bought some email scripts from AppSumo and used one of the strategies and BOOM, there we were on TechCrunch. The CEO was ecstatic, the COO […]

Why You Should Turn Your App Into A Community

In April 2012, just 18 months after its initial launch on the App Store, Instagram was acquired by Facebook for $1 billion in stock and cash. It was an acquisition that sent shockwaves through the tech community, with many developers and entrepreneurs strongly questioning the sky high valuation of such a young company, with $0 […]

Why The App Economy Is Broken.

Mobile applications have been built for smartphones and tablets for about the last 7 years. During that time, both applications and hardware have matured a lot in terms of their use cases, and can now be found in the most remote corners of the earth. However, content distribution has been constrained by both Apple and […]

The Most Important Metric in App Analytics: LTV

Lifetime Value, often shortened to LTV, is the measure of the revenue a customer will bring during their lifetime of using your application. Some, including 100% of the 60 developers we surveyed, say it is the most vital number you need to know about your business. Is knowing LTV really that important? If you know […]

Enhance Your Applications With These New iOS 8 Features

Earlier this year, Apple gave us our first glimpse of iOS 8, the latest version of what they call ‘The world’s most advanced mobile OS”. With over 4,000 new APIs and some great new features, I thought I’d take a look at just some of them and how they can improve our apps, and the […]

How To Ensure Your App Doesn’t Get Rejected By Apple

Apple Rejections are frustrating for developers, what are the most common rejections and how can you avoid them? This is one of the worst notifications you can receive as an App Developer. Apple’s review process is infamous within the independent developer community. With its inconsistent approach to approval and rejection, apparent skirting around the rules […]

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