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Why Ad Mediation Needs Disrupting

Mobile ad tech has evolved rapidly in recent years. As advertiser spend has increased greatly, there has been a correspondingly huge growth in tools and platforms to help app publishers earn as much revenue as possible through their in-app advertising. One of the hottest topics in ad monetization right now is ad mediation. In principle, […]

Review Mining is an Underestimated Tool in App Marketing

The number of apps in the app stores keeps rising. For example, 500 games were launched every day on iOS in 2014 and 250 on Android. The competition is getting tougher in major app marketplaces. Thus, the issue of a competitive advantage is becoming more relevant. Very often people miss some free and available opportunities. […]

Building a Successful App With Paid User Acquisition

Ask almost any app developer what they struggle with most and you will likely hear something like “I need to get more downloads”. With approximately 1.5 million apps in both the Apple App Store and the Google Play store, competition is fierce. And the battle to get apps in front of users and on their […]

YouTube: The Underrated App Marketing Tool For User Acquisition

Currently, there are over 1 billion users on YouTube, monthly this translates to over 6 billion videos watched and more impressive is that the total number of hours watched is growing 50% year over year. As the platform grows it has become a medium that offers so much more: from entertainment to information. Youtube fosters […]

Why A/B Testing Is Vital to User Onboarding

We’ve recently written a number of posts on which data metrics you should always be looking to improve within your app. Whilst the general consensus has shown lifetime value (LTV) to garner the most interest amongst developers, it’s important to understand that paying customers are only generated through strong user engagement and/or retention. Many developers often […]

App Localisation – How to Unlock Revenue Overseas

Both the Apple App Store and Google Play are now available in almost every corner of the globe. At the time of writing, the Apple App Store supports 155 countries in 28 languages, whilst Google Play has free applications available almost worldwide and supports 46 different languages. In this post I am going to take a […]

How To Increase App Downloads By Targeting Keyword Phrases

Getting your app to rank highly in App Store search is hard. Often times, the keywords you’ll first select are too competitive and return too many apps. Should you then give up and replace them with less competitive ones? Not necessarily. What some app publishers overlook is the power of keyword phrases (also called “long […]

How To Ensure Your App Doesn’t Get Rejected By Apple

Apple Rejections are frustrating for developers, what are the most common rejections and how can you avoid them? This is one of the worst notifications you can receive as an App Developer. Apple’s review process is infamous within the independent developer community. With its inconsistent approach to approval and rejection, apparent skirting around the rules […]

How To Top The App Store Charts With No Marketing Budget

App marketing costs are still increasing. This month Chartboost announced the cost per install for iOS had risen again, taking the average cost per install to $2.27 for iPhone apps and to $2.68 for iPad apps.     Whilst this is of course is fantastic news for publishers, indie advertisers are being asked to spend […]

Apple, Developers Think You Are Just One Inconsistent Loop

We asked a group of independent developers the question, what frustrates you most about developing on iOS? Their answers were thought provoking and encouraged us to write about them in detail. Inconsistent app rejections, flagging developer accounts, long app review times and not being able to update your metadata without a new app update were […]

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