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Why Ad Mediation Needs Disrupting

Mobile ad tech has evolved rapidly in recent years. As advertiser spend has increased greatly, there has been a correspondingly huge growth in tools and platforms to help app publishers earn as much revenue as possible through their in-app advertising. One of the hottest topics in ad monetization right now is ad mediation. In principle, […]

Why The Best Mobile Games Reward Their Players

I’ve spoke to many developers about how they measure success and what seems to matter most is creating something fun. Yet sometimes when evaluating the fun-factor, developers will separate the ad experience from the gaming experience. However, to players, they are one of the same. This means you must approach ads within your games in […]

Emotions Could Be Your Ticket To Higher eCPMs

Think of your favourite TV ad, ever. That advert had an affect on you. It might have made you laugh, cry or even feel hungry. Nevertheless, it made you feel something, and this should be the same for mobile ads. The idea of tapping into personal and emotional aspects of mobile experiences might be new […]

Why Timely Weekend Push Notifications Do Better

Sarah Racker, Social Media and Content Intern at Leanplum, guest blogs today giving us some insight into the best times to send push notifications in specific regions. There’s a difference between how people interact with push notifications on weekdays versus weekends. As well as considering users’ time preferences and schedules during the work week versus […]

Why Being Basic is Great for Business App Design

It’s no secret that smartphone users prefer using native apps to the mobile web. They love the enhanced experience, speed and ease of use, and businesses are responding to the demand by moving beyond a mobile-friendly site to include native apps in their mobile strategy. However, when businesses start thinking about deploying an app, they […]

Designing for Apple Watch

We have a brand new device which will need our design care very soon – Apple Watch. I decided to take a break from work and try something totally new, which led me to visualise how our favourite apps could look on Apple Watch. Apart from the promotion for my design skills, I’ve learned a lot about delivering a […]

Why And How To Create A Great App Preview Video

With an absence of demos and free trials on the App Store, it has been very difficult to explain the true value of your application to prospective customers. If your app was difficult to explain in text or to show off with some screenshots, you were out of luck. With iOS 8, Apple has given […]

The 9 Biggest Mistakes in App Marketing (And How To Avoid Them)

We all make mistakes, it’s what makes us human. We also learn from other’s mistakes, helping us get better without having to muck it up ourselves. We’ve identified the 9 biggest mistakes developers make when marketing their applications, and put together a handy guide on avoiding them. Read on to learn from these mistakes and make […]

How To Ensure Your App Doesn’t Get Rejected By Apple

Apple Rejections are frustrating for developers, what are the most common rejections and how can you avoid them? This is one of the worst notifications you can receive as an App Developer. Apple’s review process is infamous within the independent developer community. With its inconsistent approach to approval and rejection, apparent skirting around the rules […]

How To Top The App Store Charts With No Marketing Budget

App marketing costs are still increasing. This month Chartboost announced the cost per install for iOS had risen again, taking the average cost per install to $2.27 for iPhone apps and to $2.68 for iPad apps.     Whilst this is of course is fantastic news for publishers, indie advertisers are being asked to spend […]

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