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Why Ad Mediation Needs Disrupting

Mobile ad tech has evolved rapidly in recent years. As advertiser spend has increased greatly, there has been a correspondingly huge growth in tools and platforms to help app publishers earn as much revenue as possible through their in-app advertising. One of the hottest topics in ad monetization right now is ad mediation. In principle, […]

Review Mining is an Underestimated Tool in App Marketing

The number of apps in the app stores keeps rising. For example, 500 games were launched every day on iOS in 2014 and 250 on Android. The competition is getting tougher in major app marketplaces. Thus, the issue of a competitive advantage is becoming more relevant. Very often people miss some free and available opportunities. […]

In The Charts: Circulate and Swaggy Ninja Exchange 20,000 Installs

It’s been an exciting start to the month here at Tapdaq with a number of developers in our community seeing successful app launches on iOS. With soaring marketing costs and increased competition, it has been well documented how hard it is for indie developers to compete in the App Store charts. However, thanks to hard work, innovative marketing […]

The 5 Tiers of Mobile Customer Loyalty

In the world of mobile apps, ‘customer loyalty’ is thrown around pretty loosely. At its worse, it’s a meaningless buzzword. At its best, it’s a metric developers and their customers have a very different measurement of – as 81% of brands feel confident in their understanding of their customers, but only 22% of customers share […]

YouTube: The Underrated App Marketing Tool For User Acquisition

Currently, there are over 1 billion users on YouTube, monthly this translates to over 6 billion videos watched and more impressive is that the total number of hours watched is growing 50% year over year. As the platform grows it has become a medium that offers so much more: from entertainment to information. Youtube fosters […]

10 Tips For Kickstarting Your App’s Social Media Strategy

Remember when you decided to build your app? Chances are you probably tested out ideas and got feedback through social media. Your friends, family, colleagues at work, and the digital communities you “lived in” were all there waiting for you, eager to help. Well, guess what? They’re still there – and they still want to […]

How To Optimise Your App Description To Improve Discoverability

App Store Optimisation (ASO), or “Mobile SEO”, is getting increasingly popular as the number of available applications continues to grow. With it becoming increasingly expensive for developers to buy installs via paid channels, ASO has become an essential app marketing practice for the majority of developers. At the time of writing, there are more than 1.4 […]

How To Increase App Downloads By Targeting Keyword Phrases

Getting your app to rank highly in App Store search is hard. Often times, the keywords you’ll first select are too competitive and return too many apps. Should you then give up and replace them with less competitive ones? Not necessarily. What some app publishers overlook is the power of keyword phrases (also called “long […]

Enhance Your Applications With These New iOS 8 Features

Earlier this year, Apple gave us our first glimpse of iOS 8, the latest version of what they call ‘The world’s most advanced mobile OS”. With over 4,000 new APIs and some great new features, I thought I’d take a look at just some of them and how they can improve our apps, and the […]

Apple, Developers Think You Are Just One Inconsistent Loop

We asked a group of independent developers the question, what frustrates you most about developing on iOS? Their answers were thought provoking and encouraged us to write about them in detail. Inconsistent app rejections, flagging developer accounts, long app review times and not being able to update your metadata without a new app update were […]

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