Getting your app to rank highly in App Store search is hard. Often times, the keywords you’ll first select are too competitive and return too many apps. Should you then give up and replace them with less competitive ones? Not necessarily. What some app publishers overlook is the power of keyword phrases (also called “long […]

I’ve spoke to many developers about how they measure success and what seems to matter most is creating something fun. Yet sometimes when evaluating the fun-factor, developers will separate the ad experience from the gaming experience. However, to players, they are one of the same. This means you must approach ads within your games in […]