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We’ve recently written a number of posts on which data metrics you should always be looking to improve within your app. Whilst the general consensus has shown lifetime value (LTV) to garner the most interest amongst developers, it’s important to understand that paying customers are only generated through strong user engagement and/or retention. Many developers often […]
Apple Rejections are frustrating for developers, what are the most common rejections and how can you avoid them? This is one of the worst notifications you can receive as an App Developer. Apple’s review process is infamous within the independent developer community. With its inconsistent approach to approval and rejection, apparent skirting around the rules […]