Tapdaq - Mediation and Cross Promotion Platform
Explore Topics:

Explore Insight

Confessions of a Millennial on Fake Influencer Marketing

With many apps getting buried in search results on app stores, today’s marketers are battling for attention elsewhere. Some with more success than others. When choosing what apps to download, we take recommendations from people we trust. This is where influencer marketing comes in! Most marketers struggle to attract engagement on corporate social channels, so […]

Why The Best Mobile Games Reward Their Players

I’ve spoke to many developers about how they measure success and what seems to matter most is creating something fun. Yet sometimes when evaluating the fun-factor, developers will separate the ad experience from the gaming experience. However, to players, they are one of the same. This means you must approach ads within your games in […]

Why Timely Weekend Push Notifications Do Better

Sarah Racker, Social Media and Content Intern at Leanplum, guest blogs today giving us some insight into the best times to send push notifications in specific regions. There’s a difference between how people interact with push notifications on weekdays versus weekends. As well as considering users’ time preferences and schedules during the work week versus […]

Striking The Balance Between User Experience And Monetisation

Striking the right balance between user experience and monetisation has always been a tricky task for developers. You want to make money, without annoying users with ads or other paid features. Engaged audiences are built on strong content and positive user experiences, so it’s important not to disrupt this with your monetisation strategy. This post […]

Drive Downloads and Boost Loyalty: 9 Tips for Mobile App Success

Ashley Sefferman, Head of Content at Apptentive, guest blogs today giving us some insight into how to drive downloads for your app, and how to boost loyalty. Increasing your app’s discoverability in the app stores is crucial to success. With over 1.6 million apps in the Google Play Store and 1.5 million apps in the Apple […]

The 4 Questions You Should Ask Yourself Before You Launch Your App

Whilst it has never been easier to launch your own mobile application, it has never been harder to make it a success. For every article you read on astronomical mobile growth, you will see another which showcases the struggle that the majority of developers face in their quest for success.Most recently, Developer Economics published their […]

Why The App Economy Is Broken.

Mobile applications have been built for smartphones and tablets for about the last 7 years. During that time, both applications and hardware have matured a lot in terms of their use cases, and can now be found in the most remote corners of the earth. However, content distribution has been constrained by both Apple and […]

Get mobile insights and tips delivered straight to your inbox!

Enter your email to get the best of Tapdaq.

If you change your mind, you can unsubscribe. Don’t worry!