Tapdaq - Mediation and Cross Promotion Platform

Privacy Policy

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1. Who are we and what is this Privacy Policy about?

Tapdaq is a peer-to-peer mobile App advertising marketplace and network where mobile App developers and third party advertisers and advertising networks can buy and sell advertising inventory on one another’s Apps and obtain inventory optimisation and mediation services.

Our Privacy Policy tells you how we look after, use and share the Personal Information that we collect from you. We collect different types of Personal Information from Advertisers, Networks, Publishers and users of Apps with the Tapdaq SDK installed (“User”). Our Privacy Policy may apply in different ways to each type of Personal Information. Please read this policy carefully. Unless we tell you or you agree, we do not share your Personal Information with anyone.

When you use any of our Services you are agreeing to our Privacy Policy.

2. How do we protect your Personal Information?

We take your privacy seriously and use secure servers to store your Personal Information. We use industry standard organisational and technical security measures to protect your data against unauthorised disclosure or processing. However, like everyone else, we cannot guarantee complete security.

Where you are required to choose a password for your account, you are responsible for keeping this password confidential. This means you should limit access to your computer or device and sign off after you have finished accessing your account. If you think that someone has access to your password or unauthorised access to your account, please inform us immediately.

We are not responsible for the misuse of your account or information where you have not kept your password confidential or not reported a breach of security.

3. What information do we collect about you?

We collect Personal Information about you when you register with us, use our Services, download our Tapdaq SDK, answer our questions or provide feedback. We may also record our communications with you.

If you are an Advertiser, Network or Publisher:

We collect Personal Information that you provide to us: This includes your full name, email address, company name, company website, username, password, Network account keys and business address. We will also collect payment information such as business bank accounts, credit cards or PayPal accounts so as to facilitate payments between Advertisers, Networks and Publishers.

You may choose whether or not to give some information to us. However, if you have not given us some information, you may not be able to enjoy all or parts of the Services offered. Please note that we also collect other information that is not Personal Information.

If you are a User:

We collect the following information automatically:** **Whenever you interact with our Services, we automatically record information from your device. This includes your device information (such as UDID, IDFA, device type and settings), IP address, OS and OS version, country, user activity and cookie information. The user activity information we collect include the number of times a user opens an app in a given period and the length of time the app is used at each boot up.

4. How will we use the information about you?

We use the information you give to us to make our Services the best possible experience for you. For instance, we may use your information to:

  • improve our Services

  • meet our legal and regulatory obligations

  • carry out research and analysis, training and quality assurance

In addition, for Advertisers and Publishers, we may use your information to:

  • facilitate and optimise the buying and selling of advertisements between Advertisers, Networks and Publishers

  • customise the Services you choose to receive

  • manage your account and your queries

  • contact you with important service announcements

  • if you agree, contact you about other Services and products from Tapdaq that we think may be of interest to you

  • if you agree, contact you with advertising from other businesses

5. In addition, for a User, we may use your information to:

Show relevant advertisements to you, including allowing third party advertisers to present more relevant targeted advertising to you based on your browsing activities and interests, personally identifiable information, anonymised information and/or information that you make publicly available. If you do not wish to receive targeted advertising, you may opt out here <link to appropriate opt out mechanism>.

6. Who will we disclose your Personal Information to?

Tapdaq will not share your Personal Information for marketing purposes with companies outside the Tapdaq group of companies, unless you have given us permission to do so. However, in addition to the ways described above, we may share your information in the following ways:

  • We may share your Personal Information with any member of our group of companies

  • We work with trusted third party partners to perform tasks on our behalf and we may need to disclose your Personal Information to them to provide services to you. However, these companies are bound by confidentiality agreements with us and do not have any independent right to use your Personal Information beyond what is necessary to assist us

  • When the law requires us to disclose your information, we will comply

  • When we need to enforce our Terms of Service, investigate fraud, reduce credit risk, exercise our legal rights or defend against legal claims

  • When it is necessary for the protection of a person’s life, body or property and when obtaining your prior consent is difficult

  • If there is a change in the ownership of Tapdaq or any of its assets, we may disclose Personal Information to the new or prospective owner. If we do so, we will notify you before information about you becomes subject to a different privacy policy

In addition, for Advertisers, Networks and Publishers, we may share your information in the following ways:

  • We may display your chosen user name / company name / App name, along with statistics relating to advertising and user engagement on our sites and Apps and to other users of Tapdaq. Your other Personal Information cannot be seen by other users unless you post it in your profile or areas accessible by other users

7. Will I receive marketing information from you?

We do not send direct marketing messages to Users by email, text or telephone.

For Advertisers, Networks and Publishers, we would like to send you marketing information about our Services which may be of interest to you. If you don’t like this, we are happy to stop at any time. Just click on the “unsubscribe” link in our marketing emails.

Please note that this does not apply to non-marketing communications which you cannot unsubscribe from, such as important service announcements. This is because we need to communicate with Advertisers and Publishers in whatever way is necessary to ensure the effective operation of our services.

8. How do I access or change my Personal Information?

Advertisers and Publishers with a Tapdaq account may view or change your Personal Information by going to your “My Profile” tab and viewing the profile information that you have provided.

9. How long do you keep my Personal Information for? How can I delete it?

We store your Personal Information for as long as is required for business purposes.

For Advertisers, Networks and Publishers: if you wish to delete your Tapdaq account you may do so by sending an email to us www.tapdaq.com/contact. When you do this, in most cases your account will be deactivated and your Personal Information will be deleted from our database within 90 days. This delay is necessary to discourage users from engaging in unlawful activities.

After your account is deleted, we may retain certain information but only in an anonymised form (which means you cannot be identified by any of the information). We may use the anonymised data to continually improve our services, such as innovation through product development, improved navigation and enhanced security systems.

10. What are cookies? Do you use cookies?

Cookies are small text files that we place on your device to allow us to track the effectiveness of our advertising, to retarget advertising, to customise content for your repeat use of our Services, and to collect standard user behaviour information. Cookies help us to understand how people use Tapdaq by tracking use of our Services.

We will not allow any third parties to place cookies on your device through our Services. Our Privacy Policy does not cover the use of cookies by third parties.** **If you continue to use our Services, we will assume that you are happy with this.

If you want to use sites without cookies or would like to know more, visit www.aboutcookies.org or www.allaboutcookies.org. You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases, some of the features of our Services may not function as a result.

11. Where is my Personal Information transferred to?

We may transfer your Personal Information to countries outside of the European Economic Area EEA (such as the US), but only to companies we trust. This includes Tapdaq group companies or carefully selected business partners that previously agreed to “Safe Harbor” and/or now sign up to its replacement EU U.S. Privacy Shield certification. We do this for our data management and business purposes, in particular, for outsourced data processing by organisations on our behalf. We take reasonable steps to ensure your information is adequately protected. If you do not agree to this procedure you should not use our Services. * *

12. Does this Privacy Policy apply to services, apps or websites provided by other companies?

Our Apps and websites may contain links to other Apps or websites. This Privacy Policy applies only to how Tapdaq uses your Personal Information. If you disclose your Personal Information to other companies, they are responsible for their use of your information

13. What about Personal Information of children?

Tapdaq does not knowingly collect Personal Information from anyone under the age of 13, unless there is consent from a parent or legal guardian. You must be 18 years or over to use the Tapdaq Services. Should we discover that any personally identifying data has been collected from an individual under the age of 13, without consent of a parent or legal guardian, we will immediately delete it.

14. Changes to our privacy policy

We review our Privacy Policy regularly and we will update this page. When we make changes to our Privacy Policy, we will notify you by posting an announcement on our Service. You are bound by any changes to our Privacy Policy when you use our Service after you are notified of these changes.

15. How do I contact you?

Please contact us if you have any questions about information we hold about you or about our Privacy Policy by using the email address on this page https://tapdaq.com/contact.

16. What does it mean?

“Advertisement” means advertising content that you or third party advertisers submit directly or indirectly (via a Network) to our Service, which may include text ads, text links, banners, videos and graphics.

“Advertiser” means a mobile App developer / owner from Tapdaq’s network or a third party advertiser via a Network who buys advertising inventory on App(s) in our network in order to display Advertisements.

“App” or “Apps” means mobile applications which you can download and run on your phone, tablet or other electronic device.

“Network” means the following Networks that are currently included in the Mediation Service, and more may follow: AdMob; Adcolony, Applovin, Chartboost, Facebook Audience Network, Unity Ads and Vungle.

“Personal Information” means anything that can be used to identify you, including information you give to us when you join and anything that we collect as you use our Services.

“Publisher” means a mobile App developer / owner who displays Advertisements on its App from other Advertisers in our network or Networks.

“Service” or “Services” means the products and services provided by Tapdaq, including our Tapdaq SDKs, our advertising network, mediation and optimisation services, mobile applications, websites and any other online, offline and/or mobile products and services on or via any platform or technology.

“Tapdaq SDK” means the Tapdaq Software Development Kits that are available for download from our website www.tapdaq.com for use in relation to our Services.

“User” means the user of any App with a Tapdaq SDK installed.

Any words following the terms "including", “include”, “in particular”, “for example” or any similar expression shall be construed as illustrative and shall not limit the sense of the words, description, definition, phrase or term preceding those terms.

This Privacy Policy was last updated on 4 October 2016