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Tapdaq is a peer-to-peer mobile App advertising marketplace and network where mobile App developers and third party advertisers and advertising networks can buy and sell advertising inventory on one another’s Apps and obtain inventory optimisation and mediation services.
We take your privacy seriously and use secure servers to store your Personal Information. We use industry standard organisational and technical security measures to protect your data against unauthorised disclosure or processing. However, like everyone else, we cannot guarantee complete security.
Where you are required to choose a password for your account, you are responsible for keeping this password confidential. This means you should limit access to your computer or device and sign off after you have finished accessing your account. If you think that someone has access to your password or unauthorised access to your account, please inform us immediately.
We are not responsible for the misuse of your account or information where you have not kept your password confidential or not reported a breach of security.
We collect Personal Information about you when you register with us, use our Services, download our Tapdaq SDK, answer our questions or provide feedback. We may also record our communications with you.
We collect Personal Information that you provide to us: This includes your full name, email address, company name, company website, username, password, Network account keys and business address. We will also collect payment information such as business bank accounts, credit cards or PayPal accounts so as to facilitate payments between Advertisers, Networks and Publishers.
You may choose whether or not to give some information to us. However, if you have not given us some information, you may not be able to enjoy all or parts of the Services offered. Please note that we also collect other information that is not Personal Information.
We collect the following information automatically:** **Whenever you interact with our Services, we automatically record information from your device. This includes your device information (such as UDID, IDFA, device type and settings), IP address, OS and OS version, country, user activity and cookie information. The user activity information we collect include the number of times a user opens an app in a given period and the length of time the app is used at each boot up.
We use the information you give to us to make our Services the best possible experience for you. For instance, we may use your information to:
improve our Services
meet our legal and regulatory obligations
carry out research and analysis, training and quality assurance
facilitate and optimise the buying and selling of advertisements between Advertisers, Networks and Publishers
customise the Services you choose to receive
manage your account and your queries
contact you with important service announcements
if you agree, contact you about other Services and products from Tapdaq that we think may be of interest to you
if you agree, contact you with advertising from other businesses
Show relevant advertisements to you, including allowing third party advertisers to present more relevant targeted advertising to you based on your browsing activities and interests, personally identifiable information, anonymised information and/or information that you make publicly available. If you do not wish to receive targeted advertising, you may opt out here <link to appropriate opt out mechanism>.
Tapdaq will not share your Personal Information for marketing purposes with companies outside the Tapdaq group of companies, unless you have given us permission to do so. However, in addition to the ways described above, we may share your information in the following ways:
We may share your Personal Information with any member of our group of companies
We work with trusted third party partners to perform tasks on our behalf and we may need to disclose your Personal Information to them to provide services to you. However, these companies are bound by confidentiality agreements with us and do not have any independent right to use your Personal Information beyond what is necessary to assist us
When the law requires us to disclose your information, we will comply
When we need to enforce our Terms of Service, investigate fraud, reduce credit risk, exercise our legal rights or defend against legal claims
When it is necessary for the protection of a person’s life, body or property and when obtaining your prior consent is difficult
We do not send direct marketing messages to Users by email, text or telephone.
For Advertisers, Networks and Publishers, we would like to send you marketing information about our Services which may be of interest to you. If you don’t like this, we are happy to stop at any time. Just click on the “unsubscribe” link in our marketing emails.
Please note that this does not apply to non-marketing communications which you cannot unsubscribe from, such as important service announcements. This is because we need to communicate with Advertisers and Publishers in whatever way is necessary to ensure the effective operation of our services.
Advertisers and Publishers with a Tapdaq account may view or change your Personal Information by going to your “My Profile” tab and viewing the profile information that you have provided.
We store your Personal Information for as long as is required for business purposes.
For Advertisers, Networks and Publishers: if you wish to delete your Tapdaq account you may do so by sending an email to us www.tapdaq.com/contact. When you do this, in most cases your account will be deactivated and your Personal Information will be deleted from our database within 90 days. This delay is necessary to discourage users from engaging in unlawful activities.
After your account is deleted, we may retain certain information but only in an anonymised form (which means you cannot be identified by any of the information). We may use the anonymised data to continually improve our services, such as innovation through product development, improved navigation and enhanced security systems.
Cookies are small text files that we place on your device to allow us to track the effectiveness of our advertising, to retarget advertising, to customise content for your repeat use of our Services, and to collect standard user behaviour information. Cookies help us to understand how people use Tapdaq by tracking use of our Services.
If you want to use sites without cookies or would like to know more, visit www.aboutcookies.org or www.allaboutcookies.org. You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases, some of the features of our Services may not function as a result.
We may transfer your Personal Information to countries outside of the European Economic Area EEA (such as the US), but only to companies we trust. This includes Tapdaq group companies or carefully selected business partners that previously agreed to “Safe Harbor” and/or now sign up to its replacement EU U.S. Privacy Shield certification. We do this for our data management and business purposes, in particular, for outsourced data processing by organisations on our behalf. We take reasonable steps to ensure your information is adequately protected. If you do not agree to this procedure you should not use our Services. * *
Tapdaq does not knowingly collect Personal Information from anyone under the age of 13, unless there is consent from a parent or legal guardian. You must be 18 years or over to use the Tapdaq Services. Should we discover that any personally identifying data has been collected from an individual under the age of 13, without consent of a parent or legal guardian, we will immediately delete it.
“Advertisement” means advertising content that you or third party advertisers submit directly or indirectly (via a Network) to our Service, which may include text ads, text links, banners, videos and graphics.
“Advertiser” means a mobile App developer / owner from Tapdaq’s network or a third party advertiser via a Network who buys advertising inventory on App(s) in our network in order to display Advertisements.
“App” or “Apps” means mobile applications which you can download and run on your phone, tablet or other electronic device.
“Network” means the following Networks that are currently included in the Mediation Service, and more may follow: AdMob; Adcolony, Applovin, Chartboost, Facebook Audience Network, Tapjoy, Unity Ads and Vungle.
“Personal Information” means anything that can be used to identify you, including information you give to us when you join and anything that we collect as you use our Services.
“Publisher” means a mobile App developer / owner who displays Advertisements on its App from other Advertisers in our network or Networks.
“Service” or “Services” means the products and services provided by Tapdaq, including our Tapdaq SDKs, our advertising network, mediation and optimisation services, mobile applications, websites and any other online, offline and/or mobile products and services on or via any platform or technology.
“Tapdaq SDK” means the Tapdaq Software Development Kits that are available for download from our website www.tapdaq.com for use in relation to our Services.
“User” means the user of any App with a Tapdaq SDK installed.
Any words following the terms "including", “include”, “in particular”, “for example” or any similar expression shall be construed as illustrative and shall not limit the sense of the words, description, definition, phrase or term preceding those terms.